Market Research: An Intro to Primary/Secondary & Qualitative/Quantitative Data
This class focuses on market research, its applications, and how to use it effectively in a marketing plan. Primary and secondary research and qualitative and quantitative data are explained and discussed. Students will also gain hands-on experience with primary research, including observation, in-depth interviews, and writing unbiased questions that funnel from general to specific, that tie back to objectives and are actionable.
This lesson is for students studying Principles of Marketing. Corey is a Senior Lecturer at the University of Minnesota in the Carlson School of Management.
Check out his channel for other lessons on Principles of Marketing.