Increasing Charitable Donations with Behavioural Science
Reflect Digital's Behavioural Strategist, Dr Kiran Webster, explores the role of empathy in charity marketing.
We know you are passionate about your cause, and we know you're doing great work - so does your audience... but why aren't they donating?
Humans are complex, and our intentions often don’t align with our actions.
Our Behavioural Strategist, Kiran Webster, will walk you through what influences our decisions to donate to charity, and insights such as:
1. How to employ simple nudges to increase online donations
2. Whether emotions are good or bad for encouraging donations
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Unleash your digital performance. Connecting your audience and their motivations with your brand to deliver exponential growth.
Reflect Digital is a performance marketing agency specialising in behavioural science and psychological nudges to help ambitious global brands and eCommerce businesses elevate their marketing approach.
www.reflectdigital.co.uk/