B&L Ask the experts
Back by popular demand, our Ask the Experts panel explores questions submitted by YOU. We’ll also tackle the biggest challenges and opportunities facing those in marketing right now from the intricacies of AI and automation, integrating CRM, the cookieless world, agency vs in-house, the threat of SGE and changes to CWVs.
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Unleash your digital performance. Connecting your audience and their motivations with your brand to deliver exponential growth.
Reflect Digital is a performance marketing agency specialising in behavioural science and psychological nudges to help ambitious global brands and eCommerce businesses elevate their marketing approach.
www.reflectdigital.co.uk/
00:00 - Intro
03:47 - How have you adapted to the world of or utilised AI in your favour?
07:30 - How do you manage the authenticity for your brand with a growing usage of AI tools?
10:40 - Do you have any advice or must-dos for a company rebranding?
14:21 - How do you effectively navigate a cookieless world?
17:18 - Digital marketing is changing - What excites you most about this?
19:45 - What are your top tips for marketers needing to adapt their content for Google Search generative experience?
22:42 - What successes have you seen with Tik Tok?
24:48 - Do you think that agencies can truly be part of the team and run the marketing digital voice from an external perspective?
28:59 - What are the implications of using tools like Gemini or ChatGPT to help write marketing copy?
31:21 - How much do you think generative AI is going to change the search sphere?
38:06 - Is there a potential chance that an already crowded space will get worse, and with the lesser-observed keywords getting picked up and recommended by AI?
42:23 - How can organisations navigate the tightened email marketing rules when trying hard to generate leads through prospecting data?
45:46 - How can we use Crowdsource to create meaningful road maps and forecasts by using AI?
46:55 - How do you get a business to care about CRM and the importance of it?
54:39 - What to look out for in the second half of 2024?