Brunch & Learn: The Future of Search is Video
With 74% of Gen-Z users preferring TikTok search over Google and video snippets becoming more popular and dominant in results search-wide - it’s no surprise that businesses need to create a video strategy to keep up with the future of search.
Gary Gumbleton, Creative Director at Reflect Digital, will be discussing everything you need to know about adding video to your marketing strategy. Whether you’re thinking about video and not sure where to start, struggling with stakeholder buy-in, or you’ve already begun your video journey but looking to elevate your approach then this event is for you.
Key Takeaways
Why should you be adding video to your marketing mix
How to create content with purpose
The key trends to get ahead of maximum success
Gary Gumbleton - Creative Director
Gary oversees all video, photo and audio that RD create for their clients. Gary has been a creative director for 10 years and prior to that he spent 12 years in large global sales. Each year as a Creative Director he created in excess of 1000 vids in varying formats. With the likes of content for Pepsi, Mercedes, LinkedIn and Redbull under his belt, he is one of the thought leaders in the content creation industry.
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Unleash your digital performance. Connecting your audience and their motivations with your brand to deliver exponential growth.
Reflect Digital is a performance marketing agency specialising in behavioural science and psychological nudges to help ambitious global brands and eCommerce businesses elevate their marketing approach.
www.reflectdigital.co.uk/
00:00 - Intro
03:08 - Gary's Intro
05:31 - Why Video Content?
12:12 - Challenges
20:43 - Trends
29:14 - How to Strategise and Create
40:17 - Q&A