Its ads said that its roots went back to 1898 and was the oldest savings and loan association in Oklahoma City. Its original name was Oklahoma City Building & Loan Association but it became the Oklahoma City Federal Savings & Loan in the early 1930s.
For several years it was located in the Majestic Building but by 1919 it established its own building at the southwest corner of 1st Street (Park Avenue) and Harvey where it remained until it became the owner of the Skirvin Tower hotel in 1971 which was renamed the 101 Park Avenue Building. In 1974, the company itself was renamed as the Continental Federal Savings & Loan Association. After selling the 101 Park Avenue Building to Jere Sturgis of Enid, Sturgis announced plans to add 14 stories to the property but that failed to materialize in the wake of the Oil Bust and Penn Square Bank's insolvency in 1972. As to Continental, it failed in 1991 and its branches were sold to Bank of Oklahoma, Banks of Mid-America, and Stillwater National Bank.