Performance Marketers React to Great and Horrible Video Ads #5
You have to watch this before you go to bed! Calm inspired us how great a simple ad can be.
Key insights:
📌Optimize media with the creative - Your ad should also FILTER the irrelevant audience
📌Use app stores logos -Make sure the users understand they have to download an app
📌Set the expectations straight - Teasers are nice, but aligned expectations drive conversions
📌Simplified visual theme - Helps shifting the user's focus to your main benefit
📌Reviews - Creating a trust in 3 seconds is a challenge. Reviews achieve that quickly and effectively
It may sound super easy and obvious, but the more involved we get in the campaign the more we forget about those obvious points.
Facebook: / performancemarketersreact
IG: / performancemarketersreact
LinkedIn: / performance-marketers-react
Ran Mussman Roy Cohen
#ROAS #ROI #mobileads #directresponse #performancemarketing #facebookads #instagramads #instagramadvertising #instagrammarketing #facebookadvertising #growthmarketing #captioned