Performance Marketers React to Great and Horrible Video Ads #7
What's That Product? Part 2
In this episode we struggle figuring out why advertisers choose to ignore their product in ads. Key insights:
📌Influencers: They are an add-on, not a solution for a product one liner.
📌Landing page treasures: There are so many great creatives hidden in your landing pages.
📌Sound off: While in Covid-19 we may find ourselves less and less in public restrooms, people still browse their feeds with sound off. Never rely on audio in FB/IG feeds.
📌Ran needs a green screen at home.
📌Sleeping on Japanese peach is not good for you.
📌Unboxing is a great RTB for subscription boxes.
📌Continuity from the ad to the post-click experience is crucial to keep the users engaged.
In our Feb 11th webinar (tickets here: https://bit.ly/Scaling_eCommerce) we will cover these together with: hilarious ads, case studies, media buying tricks, neuroscience insights behind our online behavior, cheat sheet for great performance creative and some dogs humping each other (true story + related to this subject).
Share, Like and Buy tickets to our webinar. We need to sponsor our therapists to keep this going.
Ran Mussman Roy Cohen
Neurohacker Collective TokyoTreat Synctuition
#performancemarketersreact #PMR #ecommerce #performancemarketing #facebookads #socialmediamarketing #growthmarketing #creative #adcampaigns