Performance Marketers React to Great and Horrible Video Ads #8
“Oh, it’s a game?” L. Haskins.
This episode we’re hosting Lisa Haskins, a creative scientist (yes, there is such a thing) for an episode full of gaming ads and very weird creative executions. Key insights:
📌When does it make sense to put the logo in the first 3 seconds? (Almost never 😊)
📌Putting the device as a filtering element to avoid Super Nintendo users installing the wrong apps.
📌How annoying is it when Ran has to fix ads that someone else did?
📌How to trigger all the limbic system while staying policy compliant?
📌Why did Lisa say the V word?
📌The importance of gameplay in gaming ads
📌How to filter irrelevant audiences?
📌What do NSFW games have to do with “Your children growth”?
📌Torture creative and fake gameplay as questionable tools to increase installs
Ran Mussman Roy Cohen
InnoGames GmbH GOAT GAMES Nexters
#performancemarketersreact #PMR #gamingads #mobilegaming #performancemarketing #facebookads #socialmediamarketing #growthmarketing #gameplay #herowars #forgeofempires #kingsthrone #casualgames #innogames #nexters #goatgames