Performance Marketers React to Great and Horrible Video Ads #1
Where we break down good and bad direct response ads! This time we're looking at a static ad by Tropicfeel.
Key insights:
📌 If you cracked still images, you've cracked video. Unfortunately it does not work the other way around
📌 Initial capitals are speeding up the brain processing time of headlines
📌 Focal points hierarchy: Make sure only the MOST important thing appear in the composition and in the right order. Benefit first.
Roy Cohen Ran Mussman
#pmr #performancemarketersreact #ROAS #ROI #mobileads #directresponse #performancemarketing #copywriting #facebbokads #igads