Performance Marketers React to Great and Horrible Video Ads #4
🐠 Effectivity Loss Due To Over Copywriting 🐠
4th episode of #PerformanceMarketersReact is packed with insights:
📌Over thinking the message can kill the benefit
📌Being too "artsy" can make your ad invisible (literally)
📌Grouping a lot of great components does NOT make a good ad
📌When doing motion design, think about the placement the ad will appear in, otherwise you may create "false functionality"
We reviewed a couple of Squarespace ads, and found some Gefilte Fish 🐠
We welcome all your suggestions and ads you want us to analyze in the comments or our DMs
Ran Mussman Roy Cohen
#pmr #performancemarketersreact #ROAS #ROI #mobileads #directresponse #performancemarketing #copywriting