Digital Marketing Advise for Small Business: Common SEO Problems
Here are common issues to SEO we see all the time with our clients.
Google Search Console is not configured:
If this tool is not configured you are missing an opportunity to see what your customers are searching for when they reach your website, what keyword are producing clicks to your site, and how many impressions are you receiving from Google for certain keywords.
This is the business intelligence and small business will require with their digital marketing efforts to compound and reduce the stress of not knowing.
This is a free tool from Google that is going to have all the information about the status of your site, any issues with indexing your site with Google, and many other features that every business needs to take advantage of right now.
Blocking your site from Google:
Even worse, you have a site that is blocked from Google. Setting up Google Search Console is going to help you reduce this risk as it sends notifications about the health of your website.
It's important to have this tool setup so you do not run the risk of having your website not being found on Google. Some of our clients (a small minority) had this issue before working with us and nobody found them on Google.
Not having sitemaps:
This is a common problem we see all the time. Make sure to set up an HTML and XML sitemap on your website. These are fundamental ranking signals and if you do not have it; your competitors probably do and they need to be installed.
Also, submitting your XML sitemap is required for search engines in order for them to process and begin ranking your site for keywords. Very important and it all feeds back into the first point I mentioned in the very beginning.
Not being HTTPS secure:
This has been a ranking signal since 2015 and now Google requires all sites to be secure in 2018 onward. This means 90% of all search results that appear on page #1 are going to be HTTPS optimized. If your site is not secure you run the risk of not ranking at all on page one!
SPEED!
This is the emerging trend in 2019. It has been an important factor for years now but this is the year where it all changes. If your site is not getting a 90 or above on the Google Page Speed test you are missing out on a lot of ranking opportunity.
Make sure to optimize your website for speed so you can rank better in Google Search results. If you have any questions please let us know.
This video goes really deep so make sure to let us know if you have any questions in the comments.
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