Digital Marketing Advice for Small Business: What is SEO & Other Tips
What is SEO? This is a question we hear a lot from our customers. In this video I am going to visit these questions and the answers to help a small business owner like you make a choice.
SEO is a simple form of marketing. It is supposed to improve the positions of your site in Google. It is that simple and when you pair your site with qualified clicks that are searching for your site; you will see improvements.
The way you do that is with keyword research and apply these keywords into your website.
SEO has been around as long as search engines have been around. They have allowed websites owners to optimize their site in order to improve their positions. There are some shady techniques that were done which can be reviewed here:
https://zimamedia.com/the-10-essentia...
These are taken straight out of the guidelines that Google provides us to ensure we have the best practices on your site.
SEO is also the only form of marketing that appreciates over time. It means that $1 spent on Google ads can be a $1 saved because you are on page #1 for a certain keyword you are ranking for online.
This is also very good because it appreciates over time like an asset. This is great because it helps improve your positions over time. Now, the question you have to ask yourself is do you want results today or in the future. This is how you need to gauge SEO because it takes time to make the improves to your site to rank higher in Google.
When can you expect to see results? Only Google truly knows this and we see clients have resulted in as little as 30 days. The biggest point is how much competition do you have in your industry?
Because it takes time to rank in Google and the more competition means the higher the bar for beat your competitors on Google.
How much does SEO cost? We recommend spending only 20% of your marketing budget on SEO because the cost vs. benefit has to be factored in per my previous comment about time.
When you have validated all the factors that go into an SEO campaign, you have to make sure you have a minimum setup for your site and keyword optimizations for keywords that you want to rank for on Google.
If you liked what you saw please leave a comment so we can help answer your question.
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https://zimamedia.com/
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