Over the last few months, I've been giving myself tons of new guest posting opportunities while also developing my overall business' partnerships program.
In today's video, I'm gonna be sharing a hack with you in order to start getting more guest posting opportunities for your website.
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0:00 - Introduction to This One Page Gets Me Monthly Guest Posting Opportunities
0:39 - What exactly is this tactic?
Well, it's creating a partnerships page. A page that's something along the lines of partner with us or partners.
What you're going to do when you're in this situation is you're gonna create a formal partners program, and you're going to advertise it on your website.
The reason why you want to do this is because there are regularly people that are reaching out to different websites and trying to form different relationships with new websites.
Partnerships can often create win-win opportunities between one website and another website. Similarly, there are tons of brands out there that are B2B businesses that benefit from other B2B businesses introducing them to new prospects.
1:55 - What is the most common type of partnerships?
One common form of partnership is through affiliate relationships, in which you're gonna offer some sort of discount to your affiliates that they can give to their referrals. And then, from there, the referrals can save some money while the affiliate earns a kickback. But it can also be a lot more chill than that.
Partnerships can literally mean just thinking about different co-marketing opportunities.
These co-marketing opportunities can also be a great opportunity to really upsell on other products and services that you might be working on. And so by having these sorts of situations in place, you can come up with all different opportunities through this partner's program.
3:24 - Why would you want to do this
The reason why you do this is because this provides some context as to when and where you are willing to accept guest posts on your blog.
As opposed to just having a general guest post guideline section, you can now provide an even bigger win-win opportunity for prospectors who are looking for opportunities to partner with others.
So by clearly expressing that guest posts are a specific perk of being part of the partner's program, you're essentially funneling all those people that would typically have just outreached to you asking if you accept guest posts into your partnership funnel, and from there you can provide yourself with more opportunities, potentially expand your business.
5:29 - Example #1 of you might want to do this
You can apply this sort of the same approach to your website starting today.
For this example section, all I did was search inurl for pages that have references to partner with us or partners. So from here what you can see is this site, architreasures.org, looks like it's essentially activating communities through the power of art and design. And the page that I found from them is their partner with us page.
And from here, what they've done is that they've essentially set up a simple form in which you can input your information as well as what you'd like to do in terms of potential partnerships with Archi Treasures.
6:29 - Example #2 of you might want to do this
For example, this is an online marketing community called Online Geniuses, and what you can see here is on their partnership page, they're talking about how they partner with marketing software and services for brand awareness, lead generation, and thought leadership.
✍️ COMMENT BELOW:
How do you find guest post opportunities?
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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.