This One Mistake is Stopping Your Content from Ranking
If you're making this mistake when it comes to your SEO, then you're pretty much wasting your time. Don't even bother making SEO content because your content is simply not going to rank.
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0:00 - Introduction to This One Mistake is Stopping Your Content from Ranking
0:23 - Make sure you pay attention to this
Make sure you are not making the mistake of not answering search intent. This means understanding exactly what it is that the search engine wants you to be writing content on, creating content where you're just kind of filling in fluff or writing a ton of words and understanding exactly what it is that the search engine wants you to be writing content on.
1:37 - Digging into a post to see why they are not ranking
The post that we worked on together in looking at this sort of question is this post on 30+ of the latest Shopify statistics for businesses and entrepreneurs.
The first thing I want you to do is to close your eyes and then imagine in your head what sort of content you would see when it comes to Shopify statistics for businesses.
What I'd probably imagine this post is a variety of different perspectives in terms of cool stats or trends that are happening for Shopify folks that are related to businesses and entrepreneurs.
2:25 - Mistake #1: This is not helpful when it comes to your ranking your content
After reading the post, ask yourself is that answering the search intent of Shopify statistics for businesses or entrepreneurs? And if not, what would be better here?
They make this mistake in which what they're often doing is they are just trying to pad their content. They're trying to create invaluable content, but not intentionally.
4:41 - Mistake #2: Make sure you don't do this
The second strike is that the second section of this post is titled Shopify FAQs, and what you'll see here is that Shopify FAQs is literally a frequently asked question section around Shopify. It's answering questions like, How is Shopify different from Amazon? Is Shopify free to use, et cetera.
So what's the problem with this?
Here's what the founder did in terms of making a mistake here. He read some sort of SEO advice that said if you want to rank for SEO, go for the people and ask phrases. And so what he did from there was his team probably searched Shopify, and then they went ahead and copy and pasted the questions that were coming up from people also ask.
6:13 - Mistake #3: You're missing an opportunity here
The third strike out here is probably gonna be that we have some potentially interesting data statistics, but we're not really making those the center of attention in this post.
In this case, what they're doing in this content post is they're just sourcing a ton of different places, and they're aggregating that content. It's not necessarily the worst thing in the world.
I've definitely seen statistics posts do this sort of approach, but I can't help but think that this was a missed opportunity from a content lens in terms of making this content really valuable.
7:55 - Taking a look at other sites that are ranking for this sort of content
If we open up a couple of these top posts, we can see how in this situation, you can see how they're digging right into the content. In this Shopify statistics overview, you'll find all the key stats about some of the best known e-commerce solutions available, from user size, market share to conversion rates and Shopify revenue figures.
9:46 - Key takeaway
At the end of the day, nothing matters in terms of content except for fulfilling search intent.
What you need to do is create valuable content, lead with value, and then your prospects will come.
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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.