Need Help Picking a Niche? Use This New Free Tool
Everyone says that the riches are in the niches. So in today's video, I'm gonna be sharing with you a free tool that you can use to research tons of successful websites and see what might be working for them.
By the end of this video, you're gonna know exactly how you can start to research your own niche and find out for yourself whether or not you should pursue building a website.
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0:00 - Introduction to Need Help Picking a Niche? Use This New Free Tool
0:17 - The Niche Finding Tool
The tool for today is created by a backlink building agency based out of the UK, and it's called the Niche Finder Tool. It's a free tool that you can use to find different sources to essentially compile everything that you might need to find a particular niche.
1:04 - Digging into the Niche Finder Tool website
So let's say for example, we were creating or interested in creating some sort of food blog. Well, what I might do is in the left hand side, under the domain section, I might go ahead and type in food. From here, you would see how it goes ahead and filters through all the respective instances where there are domain names referencing food.
So just like that, what I've done is I've gone through over 315,000 websites, and I've found that specific domain names related to food.
But from here, another thing that I can do that's really cool is that I can look at how many referring domains these sites have, what their domain rankings are, as well as what the traffic looks like for these respective sites.
2:00 - Finding a more specific niche using Niche Finder Tool
Maybe we need to be a little bit more specific, so maybe we want to explore, for example, the Instant Pot niche. Well, in that case, what I might do is search Instant Pot, and by going ahead and applying that search, what we show here are all the respective domains that have an explicit reference to Instant Pots.
What I also like about this tool is that you can actually just directly open up the websites that are related to the database.
6:35 - Taking a look at the competitiveness of the respective website
If they only have a couple pages or so, it's not that big of a deal.
I can potentially compete in this space, but if I'm looking to really beat something like an instantpoteats.com, I have to understand that before I even start building my website, I'm probably gonna need to find a way to rapidly expand as quickly as possible, because they already have over 2000 pages to compete with.
7:11 - Plugging in the niche websites into SEMRush
At this point in order to really dig into our research here is we're gonna plug both of these websites into SEMRush.
So when I'm in SEMRush, I just go ahead and input in easyinstantpot.com.
You can see how their authority scores three, they actually rank for pretty much nothing on this site.
But let's take a look at Instant Pot Eats, because I do believe that that is going to be a lot harder to compete with.
So when I put in Instantpoteats.com, here you can see authority score is 48, organic traffic close to that 65,000 mark or so. You can see how over time this has changed and it's taken quite a bit in order for this site to get to where it's at.
11:35 - 3 Questions to ask yourself when identifying your niche
The first thing that you want to ask yourself is am I even interested in this particular topic?
The second question that you wanna ask yourself is, what does the competition look like?
And then the third question to ask yourself is, do I feel like this is a big enough opportunity or the right opportunity for me?
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