How to Use Semrush to Beat Your Competitors in Paid Traffic
Semrusha really powerful tool when it comes to identifying organic keyword research opportunities but it can be just as powerful from a paid side as well. In today's video, I'm going to be sharing with you how you can use Semrush's paid analytics side in order to do more competitor research on what might be working for your competition.
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0:00 - Introduction to How to Use Semrush to Beat Your Competitors in Paid Traffic
1:23 - Logging into Semrush's and inputting your competitor
To do this, what I need to do is I need to go into Semrush and then type in Front.com in the Domain Overview. What you're going to see is the top section called paid search traffic. Here what you're gonna see in the first section is the positions tab.
The positions tab is always going to give you a breakdown of what exactly your competitor is typically putting paid placements on. This can be really useful when it comes to trying to identify what they might be prioritizing more than other sort of phrases.
Here you can see things like Front is clearly targeting direct competitors to what they do as an application as part of their paid strategy, because they're going after things like even the Gmail App, ActiveCampaign, searches for Zendesk Superhuman, WhatsApp.
2:18 - Understanding the ad placement strategy of our competitor
What's also nice about Semrush is that you can actually open the URL that they are putting paid placements on by simply clicking the expansion button.
And so we can go ahead and take a look at some of these actual landing pages that Front is putting towards their paid spent and you can see how particular landing page is all about SMS customer service.
So it's clear in this particular example, the Front team is targeting the phrase SMS customer service and you can tell that just because they're putting SMS into a couple different places in the page and they're talking all about SMS throughout this page.
3:34 - Taking a look at competitor's comparison page
It's a slightly different format in terms of the page layout, but what you can see here is that again, they are going directly for the competitor. Notice how both of these pages, the first page and the second page have very limited, if any navigation because these are our CRO optimized pages.
So they're pretty much optimizing for the conversion because they're spending so much money on paid traffic to this particular landing page.
4:38 - What does this tell us overall?
What it really does for me is it solidifies exactly what I thought Front is doing, which is they are going after product category phrases as well as they're going after competing applications or synergistic applications and the search traffic around those phrases.
These sorts of results may differ for you based off of your industry. You may find in cases where it's a lower average contract value that your competitor is going actually after those middle of the funnel, or even the top of funnel phrases because they just want general eyeballs to the sorts of pieces of content they are producing or things like that.
6:18 - The other aspect that you want to look at
When you're looking at paid is you want to look at what sort of copy your competitors are using. Now naturally once you know exactly what sort of keyword phrases your competitor is going after, you can go into an incognito window and search it and see what Google feeds you
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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.