Best Content Marketing Examples - December 2017
The best festive campaigns to finish off the year, featuring Google, IKEA, Burger King and the V&A Museum...
Links:
Google's Santa Tracker: http://bit.ly/2CyyUIs
Burger King's #MerryChristmasSully: http://bit.ly/2Cxzczd
Ikea's #PlaceATreeOnIt: http://bit.ly/2Cyz4Q4
The V&A's Singing Tree: http://bit.ly/2CAzQMi
Script:
Hello and welcome to Content Marketing Examples for December 2017.
First for the festive season has to be Google's Santa Tracker, creating an advent calendar of content filled with videos, fun games, games that teach you to code and ending with - of course - the classic Santa tracker. All making sure they stay top of the search engine list for next year...
Next is IKEA, who added Christmas trees to their really clever IKEA place app. Using augmented reality to help you pick the perfect spot for your tree.
Then there's Burger King, who found their biggest fan (having written over 600 comments on their Facebook page) and dedicated his local restaurant to him - giving him his own tray, table, parking space and free food for life.
Lastly is something a bit different from the V&A museum in London, who commissioned set designer Es Devlin to create a singing Christmas tree, where anyone could donate a word to the tree before an algorithm stitches everything together into a Christmas carol. Lovely.
And that's us finished for 2017. Why not hit subscribe to join us every month in 2018? Hope to see you next time!
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