Best Content Marketing Examples - February 2017
Man vs. Machine, dresses vs. data and more feature in this month's creative round-up.
Links:
Red Bull's F1 car vs. Bath rugby scrum: http://win.gs/2o45xHf
Final Fantasy & Cup Noodle: http://bit.ly/2o4ctE4
MailChimp's "Did You Mean?": http://bit.ly/2o46kHX
Ivy Revel's Coded Couture: http://bit.ly/2o47L9l
Script:
Hello and welcome to Content Marketing Examples for February 2017. Let's take a look at the best creative campaigns this month had to offer.
First we have Red Bull who capitalised on the Six Nations build-up by pitting Daniel Ricciardo and his Formula One car against the Bath rugby team's scrum - who impressively held their own against the engine.
Next is an extension of the odd partnership between the Final Fantasy video game series and Cup Noodle - as the food brand announced the release of a specially themed weaponised fork. So any Final Fantasy fans out there can eat their noodles in style.
Then there's MailChimps brilliant campaign to create lots of different brands that sound a bit like them - MailShrimp, KaleLimp, JailBlimp and more - each with their own entertaining results.
Finally, fashion brand Ivyrevel partnered with Google and influencer Kenza to create a dress through data. Mapping out her favourite locations through crystalised lines meant the attire was covered in personal stories - and ran a competition for lucky winners to get the same treatment too
And that's February wrapped up! Hit that subscribe button to catch next month's installment - and we'll see you soon!
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