Best Content Marketing Examples - November 2017
The last of the pre-Christmas instalments showcases the best creative ideas from November this year...
Links:
Samsung & Michael Nyman - http://bit.ly/2k6uJMS
Prongles - http://bit.ly/2k6XMQm
Advisa's Brexit Bus - http://bit.ly/2k5PoAD
McLaren's World's Fastest Gamer - http://bit.ly/2k71J7z
Script:
Hello and welcome to Content Marketing Examples for November 2017.
First we have Samsung who created a 66 minute feature film of their new QuickDrive washing machine in a cycle...that's literally all the film is. Well that and the original score by acclaimed composer Michael Nyman, which accompanied the cycle. Making it an actual great use of long-form content, and media lapped it up.
Another stunt that had media (and the general public) in a spin is "Prongles". A blatant, terrible Pringles rip-off that hit American shelves at the beginning of the month. It built a real buzz, with people wondering who could make such a weird product with flavours like "salt & potato" and a strapline of "Once you pop - that's great"...well it was the makers of Cards Againist Humanity. An irreverant and hilarious campaign from them.
Thirdly is a gimmicky game from Swedish loan comparison company, Advisa, where you have to guide the Brexit Bus to success. It's actually quite difficult, but achievable - so remainers and Brexiteers can get on just fine playing it...
And lastly we have McLaren who are holding an eSports competition to find "the world's fastest gamer" - with the winner becoming their new official simulator driver of their Formula One team. Seemlessly blending the gaming and sporting audience with one stunt.
And there you have it! Go on and hit subscribe and we'll catch you next month
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