Best Content Marketing Examples - September 2017
Cool commuter jackets , WhatsApp dramas and innovative Instagram stories make up this month's most creative campaigns...
Links:
Lowe's DIY Instagram Story - http://bit.ly/2gb2A4R
Sanlam's WhatsApp Drama - http://bit.ly/2gc7AWU
Kapersky's Data Dollar Store - http://bit.ly/2gc7EpC
Narco's Nightclub Ads - http://bit.ly/2gcVsVo
Levi's and Google's Commuter Jacket - http://bit.ly/2gbCXRe
Script:
Hello and welcome to Content Marketing Examples for September 2017.
First, we have Lowe's who supposedly "hacked" Instagram Stories to create this great tutorial, inspiring people to spruce up their homes - which really stands out.
Then we have what might be the world's first WhatsApp drama. Created by Sanlam in South Africa, they pooled some of the best TV talent to create a series on their audience's most popular digital platform - promoting funeral cover in an innovative way.
Thirdly is Kapersky, who set-up a shop in East London that only accepted personal data as their currency - that's photos and conversations, rather than cash. It freaked a lot of people out, but raised awareness of data protection in the process.
Next is Narcos who placed their mischievous cocaine themed ads in nightclub bathrooms across the US, promoting the launch of the season 3. Which certainly got people's attention.
Finally it's an amazing collaboration between Google and Levi's, creating the Commuter Jacket. With built-in Jacquard technology, it means you can do all kinds of things with your phone, without having to look at it.....very impressive.
And that's it! Remember to hit subscribe to get these every month and we'll catch you next time
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