Motion Branding Project - Full Process and Workflow 04

Опубликовано: 16 Июль 2026
на канале: The Video Shop - Long Play
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PLEASE NOTE THIS VIDEO IS MUTE

Part 4

This is an unedited screen recording of workflow, not a tutorial. For tutorials please visit The Video Shop:    / @thevideoshoplondon  

All the videos on this channel are meant to accompany and compliment the tutorials for those who prefer a deeper dive into the process.

Also to show how “professional” motion designers are far from infallible. If we’re trying something new we have to research, experiment and often get things wrong. Sometimes it can lead to interesting, unexpected results. Sometimes it can lead to ulcers.

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This is the fourth in a series of full workflows of a motion branding project for a real client. View previous workflows here:

► 01:    • Motion Branding Project - Full Process and...  
► 02:    • Motion Branding Project - Full Process and...  
► 03:    • Motion Branding Project - Full Process and...  

The client needed an animation for the Nasdaq digital billboard in New York’s Times Square.

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Please note, this video is MUTE, and isn’t a tutorial or process breakdown. I am documenting the creative process for this project on my tutorial channel The Video Shop in a series of video diaries. The diary for this animation is episode 4 below:

► Motion Branding Diary 01:    • Motion Branding Diary 01 - "This Is Probab...  
► Motion Branding Diary 02:    • Motion Branding Diary 02 - "Did You Get My...  
► Motion Branding Diary 03:    • Motion Branding Diary 03 - "Mate. Your Wor...  
► Motion Branding Diary 04:    • Motion Branding Diary 04 - "We Have Some B...  

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As I post this, this is a live, ongoing project. I will include everything I can, including free project assets, but only at the client’s discretion.
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Chapters:
00:00:00 - Final animation
00:00:40 - Placeholder animation
00:26:09 - Text animation exploration
01:03:03 - General research
01:16:05 - Hacker icons animation
01:59:02 - Unused design exploration
03:14:26 - Hacker icons animation
04:15:27 - 3D model animation
05:13:29 - Firework device animation
05:41:21 - General animation
06:58:08 - Stretch type animation
07:13:40 - Squares matte animation
09:01:36 - Unfolding type effect 3D animation
11:20:06 - Final animation

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► Find me: https://linktr.ee/TheVideoShop

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