Motion Branding Project - Full Process and Workflow 03
PLEASE NOTE THIS VIDEO IS MUTE
Part 3
This is an unedited screen recording of workflow, not a tutorial. For tutorials please visit The Video Shop: / @thevideoshoplondon
All the videos on this channel are meant to accompany and compliment the tutorials for those who prefer a deeper dive into the process.
Also to show how “professional” motion designers are far from infallible. If we’re trying something new we have to research, experiment and often get things wrong. Sometimes it can lead to interesting, unexpected results. Sometimes it can lead to ulcers.
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This is the second in a series of full workflows of a motion branding project for a real client. View previous workflows here:
► 01: • Motion Branding Project - Full Process and...
► 02: • Motion Branding Project - Full Process and...
As part of a rebranding, the client asked me to animate a “device” and logo, as well as other deliverables.
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Please note, this video is MUTE, and isn’t a tutorial or process breakdown. I am documenting the creative process for this project on my tutorial channel The Video Shop in a series of video diaries. The first is up now:
► Motion Branding Diary 01: • Motion Branding Diary 01 - "This Is Probab...
► Motion Branding Diary 02: • Motion Branding Diary 02 - "Did You Get My...
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As I post this, this is a live, ongoing project. I will include everything I can, including free project assets, but only at the client’s discretion.
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Chapters:
0:00:00 - Work in Progress 30-08-2024
00:01:15 - Firework precomp - colour guide
00:28:13 - Framing behaviour example
01:22:13 - Preparing stock pictures
01:27:00 - Framing v1
01:50:35 - Framing v2
03:00:33 - Evolving v2
03:37:04 - Setting up client export
03:54:19 - Work in Progress 30-08-2024
03:55:24 - Collecting reference GIFs in Pureref
03:59:22 - Windows v1
04:25:57 - Connecting v2
06:24:18 - Scanning v4
06:38:41 - “Organising” behaviour
10:26:40 - Setting up client export
11:38:48 - Work in Progress 13-09-2024
11:40:03 - Work in Progress 13-09-2024 - Selects
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► Find me: https://linktr.ee/TheVideoShop
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