Motion Branding Project - Full Process and Workflow 02
PLEASE NOTE THIS VIDEO IS MUTE
Part 2
This is an unedited screen recording of workflow, not a tutorial. For tutorials please visit The Video Shop: / @thevideoshoplondon
All the videos on this channel are meant to accompany and compliment the tutorials for those who prefer a deeper dive into the process.
Also to show how “professional” motion designers are far from infallible. If we’re trying something new we have to research, experiment and often get things wrong. Sometimes it can lead to interesting, unexpected results. Sometimes it can lead to ulcers.
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This is the second in a series of full workflows of a motion branding project for a real client. View the first workflow here:
► • Motion Branding Project - Full Process and...
As part of a rebranding, the client asked me to animate a “device” and logo, as well as other deliverables.
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Please note, this video is MUTE, and isn’t a tutorial or process breakdown. I WILL document the creative process for this project on my tutorial channel The Video Shop in a series of video diaries. The first is up now:
► Motion Branding Diary 01: • Motion Branding Diary 01 - "This Is Probab...
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As I post this, this is a live, ongoing project. I will include everything I can, including free project assets, but only at the client’s discretion.
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I need to give a shout out and huge thanks to Dan Ebberts for helping with an expression I was struggling with. You can find out more about Dan and his work (and tip him) here:
► https://www.motionscript.com/
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Chapters:
0:00:00 - Work in Progress 30-07-2024
00:02:31 - Setting up Template
01:10:50 - Circles to Squares animation
01:58:44 - Cubes tumble 3D
03:33:25 - cc HexTile effect
05:02:02 - Swapping squares
05:36:09 - Scanning left to right animation
06:22:46 - Evolving - push through squares in Z space
07:31:47 - Orbit squares - rotation around null
08:03:12 - Spring expression effect
08:08:31 - Motion Script
08:17:10 - Using AI to help with expressions
09:46:10 - Spring expression
10:51:32 - Setting up client export
11:34:31 - Work in Progress 30-07-2024
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► Find me: https://linktr.ee/TheVideoShop
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