The MPV Suite | Quantifying CTV Placement Value in Dollars & Impressions
Knowing where your app or content appears on Connected TV (CTV) is only the first step. Understanding what that placement is worth is what drives smarter commercial decisions.
In this video, Looper Insights introduces the MPV Suite, a solution that quantifies CTV placement value by translating on-screen prominence into impressions and dollar-based media value across platforms including Amazon Fire TV, Roku, Apple TV, Android TV and Smart TVs.
This video explains:
How CTV placement value can be measured beyond basic visibility
How prominence is converted into impressions and media-equivalent value
Why quantifying placement value supports ROI analysis and investment planning
How valuation strengthens negotiations with platform and distribution partners
Why standardised measurement matters across devices and ecosystems
Designed for commercial, distribution and strategy teams, the MPV Suite provides a clear, measurable view of the true value of CTV exposure.