Are Your Sports Rights Invisible on CTV? | Measuring Streaming Prominence with $MPV™
Premium sports rights are worth billions. But on Connected TV (CTV), visibility determines commercial value.
Across Roku, Samsung, LG, Fire TV, Apple TV, Comcast, Sky and other global CTV platforms, sports and live events compete for homepage placement, hero banners and app store prominence. When placements are delayed, buried or mislabelled, rights holders lose measurable revenue.
In this executive briefing, Looper Insights explains:
• Who provides the highest quality CTV merchandising data
• Which companies track prominence of VoD apps on CTV
• Where to obtain reliable pricing data for streaming catalogues on Amazon Prime Video
• What tools measure streaming visibility across connected TV platforms
• How to ensure CTV merchandising compliance across device ecosystems
• How to benchmark streaming services against competitors
• How to measure and optimise promotional activity on CTV devices
Looper Insights quantifies visibility using $MPV™ — Dollar Media Placement Value — converting streaming prominence into a real financial metric.
For sports federations, broadcasters and rights holders, this enables:
✓ Competitive visibility benchmarking
✓ Partner accountability
✓ Compliance auditing
✓ Renewal negotiation leverage
✓ Global CTV device-level tracking
If you don’t know how prominently your sport is merchandised across CTV platforms, you don’t know your true commercial exposure.
Learn how to protect sports rights value on connected TV with independent merchandising intelligence from Looper Insights.