The Digital Twin | Tactical Merchandising on Connected TV
на канале: Looper Insights
Successful Connected TV (CTV) merchandising isn’t just about analysing past performance- it’s about planning the next move with confidence.
In this video, Looper Insights introduces the Digital Twin for Tactical Merchandising, showing how teams can simulate CTV environments and run what-if scenarios across platforms such as Amazon Fire TV, Roku, Apple TV, Android TV and Smart TVs before executing changes.
This video covers:
What a digital twin is in a CTV merchandising context
How simulation supports tactical planning and execution
Testing placement, pricing and promotional scenarios without risk
Anticipating outcomes before making merchandising decisions
Moving from insight to action with greater confidence
Designed for merchandising, commercial and strategy teams, the Digital Twin enables smarter, simulation-led decision-making across the CTV ecosystem.