Data Science & Insights | Stop Cleansing, Start Modeling
на канале: Looper Insights
As Connected TV (CTV) data volumes increase, the challenge is no longer just collecting or cleaning data- it’s using data science and modeling to generate better insight.
In this video, Looper Insights explains why moving beyond manual data cleansing towards advanced modeling and analytics enables deeper understanding of CTV merchandising, pricing and prominence.
This video covers:
The limits of over-reliance on data cleansing
How modeling techniques reflect real-world complexity
Turning large, imperfect data sets into actionable insight
Improving scalability and confidence through data science
Supporting smarter forecasting and strategic analysis
Rather than focusing on operational hygiene, Data Science & Insights shows how modern analytical approaches unlock greater value from CTV data.