Case Studies: https://www.marketlead.com.au/case-st...
Click fraud in Google Ads: I run click fraud software on every client and I can tell you the real source of waste in most accounts, and it isn't bots. Quick 2 minute rant from Michael Nadalin (Market Lead).
What's covered:
The real source of waste in most accounts (and it isn't bots)
Why settings, search terms and campaign types are the actual fraud surface
Where to start checking when your CPL spikes
Chapters:
0:00 The biggest click fraud company on the internet
0:30 Why settings and match types create the real waste
1:30 What to check first in your account
Subscribe for more PPC rants.
More videos: / @marketlead
Market Lead: https://www.marketlead.com.au/
#GoogleAds #PPC #LeadGeneration