➡️ Answer This ONE Question!
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Google Ads goal setting: the one question that separates accounts that grow from accounts that stall. After 10 years running paid ads, stop optimising and answer this first. Michael Nadalin (Market Lead).
What's covered:
Why optimising without a goal is just busywork
Setting a revenue or client number, not just "more leads"
Overperformance as its own problem (fulfilment ceilings)
Reverse-engineering goals into sales, then leads, then CPL, then budget
Aligning the ad account budget allocation to the business goal
Chapters:
0:00 The one question almost no one starts with
1:00 Why generic goals like "more leads" fail
1:30 Overperformance and fulfilment ceilings
2:00 Aligning the ad account to the business goal
3:00 Reverse engineering from revenue to CPL
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