🚀 5x Your Leads In 30 Minutes
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Landing page conversion rate optimisation case study: how a single offer change took a lead gen client from 4 leads a week to 20 leads a week on the same Google Ads and Facebook Ads spend. 30 minutes of execution, $80K in sales generated in week one.
What's covered:
Why high CTR and high impression share don't matter if the page can't convert
The diagnosis: 8% CTR on Google, 2% CTR on Facebook, 3% landing page conversion rate
Pulling back from a high-friction offer (custom design + quote) to a lower-friction one (pricing guide + brochure)
Why the conversion rate jumped from 3% to 12% in a week
The five steps executed in 30 minutes: duplicate page, swap copy, pause original, update Google + Facebook ads, relaunch
Why finding the right leverage point beats grinding the same lever harder
$80K in sales generated in the first week from the same spend
Chapters:
0:00 The result, 4 to 20 leads a week
0:33 Diagnosing the conversion rate gap
1:05 What was actually changed
1:36 Lower-intent offer, higher conversion
2:08 Why the old offer was too aggressive
2:40 The new pricing guide offer
3:11 Half-hour execution: the five steps
3:42 Finding the leverage point
4:14 Why most people optimise the wrong thing
4:44 $80K in sales in week one
5:16 Wrap up
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