😢 (Don't Hate Me) 2 Controversial Opinions
Case Studies: https://www.marketlead.com.au/case-st...
Two controversial Google Ads opinions from 10 years and nearly $100M in personally managed spend. Built from running hundreds of accounts at three large agencies, not from anything I read online. Michael Nadalin (Market Lead).
What's covered:
Why you can usually tell within the first 1-3 weeks whether an account will work
The early signals: CPC, CTR, conversion rate, conversion volume
When to pivot a client to another channel or rework the offer
Why most failing accounts are failing because of the person running them
The unconscious competence of a specialist who's done the reps
Chapters:
0:00 Two opinions you'll probably disagree with
0:30 You can tell in the first 1-3 weeks
2:00 When an account isn't a fit, pivot the client
2:30 Failing accounts and the person running them
3:30 Unconscious competence in advertising
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