Interview Willem Corbijn & Martine Koppens - Adobe Symposium Amsterdam 2016
Sander Beekman interviews Martine Koppens from Philips Lighting & Willem Corbijn from IntoAction.
Martine & Willem shared their view on Digital Marketing operations within companies. Digital Marketing operations is an essential part of the digital and marketing organisation, but often seen as a given and unsexy department. That is where they are wrong … Digital Marketing operations really drives business value, has direct contact with customers via the touchpoints it supports and is key in ensuring an optimal customer experience throughout the Customer Decision Journey (CDJ). On top of that, it can increase project effectiveness by bringing in first-hand experience and insights, as well as requirements for efficient support.
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