Tech Talk | adidas | IBM iX | Large-scale enterprise DAM transformation journey
Adobe Experience Makers 2023
Tech Talk hosted by:
Ruxandra Bocin-Dumitriu, Director Special Projects at Studio A at adidas and Alexandra Colditz, Adobe Workfront Practice Lead at IBM iX
Adidas is establishing a 'Content Supply Chain' leveraging Adobe's Creative Cloud, Workfront, and AEM. The initiative seeks to address challenges and enhance digital content management across the global brand. Learn how adidas is shaping their content supply chain and reaping the benefits of it.
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