Tech Talk | Colruyt Group | Accenture | How to combine customer insights from market leading brands
Adobe Experience Makers
Tech Talk hosted by:
Deborah Nilens, Head of Customer Marketing Domain at Colruyt Group and Karoline Vanherp, Marketing & Data Transformation lead at Accenture
Embark on the journey of Colruyt Group driving personalisation at scale within a large multi-brand organisation. How do you build trust with the consumer in a cost-effective and flexible way while ensuring that the customer record is always up to date?
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