Adobe Experience Makers 2022 - Erwin Dito | McDonalds & Alex Azzopardi | Adobe
Erwin Dito (McDonald’s) and Alex Azzopardi (Adobe) on future-proofing your brand and how McDonald's gets this done.
Erwin Dito | VP Global Brand Leadership at McDonald’s and
Alex Azzopardi | General Manager Benelux at Adobe are discussing how you can future proof your brand and how McDonalds is doing that in their day to day business. At McDonalds customer data and knowledge is at the heart of the business. It’s all about a feel-good experience and knowing your customers. Harnessing the power of our brand to create more meaningful connections between McDonalds and the people
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