Adobe Experience Makers 2022 - Jean-Pascal van Overbeke | KPN & Luc Dammann | Adobe
Actionable customer data as a differentiator
To create better customer journeys and build better marketing strategies, gaining key insights and analyzing customer data is increasingly becoming a market differentiator. In discussion with Luc Dammann, VP & MD Western Europe at Adobe, Jean-Pascal van Overbeke, Chief Consumer BU & Member of the Executive Board at KPN, outlined just how powerful data can be.
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