How I Would Learn Marketing (If I Had to Start Over)
Whether you're starting a career in marketing, looking at education opportunities, or are already established in the field of marketing, this video walks through how I would do it all over again. Hit me up in the comments with additional questions or topics you'd like to hear about in future videos.
✭ Debunking the Old Ways ✭
1. Getting a degree in marketing only scratches the surface
2. Working for an agency will teach you a lot, but maintain your critical thinking skills to see through the tactics and focus on the bigger picture
✭ Fundamentals of business ✭
1. If you understand how companies operate, you can speak more authoritatively to the key decision makers.
2. Ask them how they get customers, what methods have and haven't worked in the past
✭ Marketing is all about Numbers and psychology ✭
1. Numbers is more systems based, a core knowledge of spreadsheets and calculations will set you apart as a marketing analyst
2. Psychology is more about getting inside the mind of a consumer, understanding what their challenges are and how your company (or your client's company) can solve them
✭ Qualitative and Quantitative Research ✭
If you have a fundamental understanding of both the qualitative and quantitative data for buying decisions, the rest becomes ongoing experiments
✭ Traditional model for marketing is broken ✭
Many marketers and agencies still believe that strong branding and a spray and pray strategy will result in lots of customers, but you can waste a lot of money if your selling strategy doesn't reach the right buyers at the right time
✭ Test and Measure ✭
Test out everything from the channels you market in (both on and offline) to your messaging as well as how long it might take for someone to buy.
✭ Buyers Take Their Time ✭
1. We work with a ton of clients where their customer's final decision to buy doesn't happen until 5 or more marketing communications. Every industry is different.
2. Don’t expect a buyer to purchase the first time they see your product or service
3. With enough time, you’ll start to uncover how the majority of customers find you and how long as well as how many different types of communication will get them to buy.
4. I talk about this quite a bit in the How To Generate More E-Commerce sales using google analytics series: • How To Generate More Ecommerce Sales Using...
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