Multi-Touch Attribution (MTA)
We're back! After a 1 year break and a lot of changes DDDG is back with new content, a new co-host, and exciting new topics. Watch and listen as Al Belamy and Ryan dive deep into the world of Multi-Touch Attribution (MTA) and how the two of them (us) use it in their day to day professions.
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00:00 - We're Back!
01:03 - Intro To Al
03:00 - Multi-Touch Attribution (Intro)
04:45 - MTA Example For Ecommerce
9:06 - MTA For Lead Gen
10:39 - Pitfalls With Attribution
13:06 - Strategies to Optimize Performance Using Multi-Touch Attribution
18:55 - Narrowing Your MTA Focus
21:55 - Is God's Eye MTA Modeling Achievable?
23:50 - Sidebar on DV 360 And Less Granular Attribution
28:19 - Definition of Display
31:07 - Search Engine Marketing Overview / Analysis / Uses
39:00 - How Marketing Agencies Use Multi-Touch Attribution
42:48 - Global Client Expectations For MTA Analysis
50:54 - More Examples of MTA / MCF / LTV / Other Acronyms!
55:30 - Wrapping Up
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Want us to do a deep dive on your favorite marketing analytics topic? Leave us a comment down below.