Best Free Marketing Courses No One is Talking About
Today I’m going to give you the highlights and my thoughts for each free course. Below you'll also find links for easy access.
1. Google Analytics Academy
With GA Academy, there are several courses to choose from depending on your experience level and specific skillset you’re looking to develop.
If you’re not as familiar with google analytics or other marketing analytics tools like adobe analytics, I’d start out with the beginner course.
This will give you a baseline understanding of both the interface as well as the strategies and methodologies behind marketing analytics.
Once you feel confident with the interface and basics, I would recommend taking the advanced course, which covers more of the content I include in my tutorials on this channel.
The last course I’d recommend is data studio. Data studio integrates with a ton of different platforms, which can help you to centralize your data into intuitive dashboards.
You can also import your own data or integrate with Google Sheets if you have an exported data set from sources like your CRM.
https://analytics.google.com/analytic...
2. Google Ads On Skillshop
If you’re unfamiliar with google ads, start with the fundamentals course
This will help you understand the purpose of a paid search strategy, but doesn’t give much in the way of the actual interface.
From there, move on to the creating google search campaigns course.
Collectively these two courses will take you just a couple hours and provide enough training to get started with your own google ads campaigns.
With a handle on the basics, you can move onto the certification course.
As a digital agency owner, I encounter very few candidates who are actually certified in Google Ads so having this in your bailiwick will help you go far.
https://skillshop.exceedlms.com/stude...
Next up is organic search courses, specifically centered around search engine optimization.
3. Hubspot SEO
Here you’ll learn all about how to evaluate and improve your website's SEO, Build backlinks to to increase website visibility and leverage tactics their own team uses to rank #1 on Google.
If you want to become an SEO specialist, they have more advanced courses on content marketing and an inbound certification course.
https://www.hubspot.com/resources/cou...
4. Facebook Blueprint Certifications
Facebook has a very robust Blueprint Certification course list with everything from 100 level through to advanced certifications for both advertisers and developers.
Most generalists will benefit from taking the first 5 courses which cover everything from the basics through to advanced media buying.
The remaining courses are mainly for developers as well as community managers who have a substantial amount of experience with the platform.
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As I mentioned earlier, if you know one social media ads platform, you’ll be well-equipped to learn the others. Unfortunately there aren’t a lot of great free resources for learning LinkedIn or Twitter advertising at this time, but if you have some extra cash, LinkedIn Learning has a ton of great courses available either through their subscription platform or inexpensively on a per-course basis.
There are literally thousands of free or inexpensive courses out there for marketers and analysts to improve their skills. Let me know which ones you've found helpful in the comments.