Marketing Analysts Talk Google Analytics 4 (GA4)
In today's video Al and Ryan talk about GA4, the newest version of Google Analytics and replacement for Universal Analytics, which will be going away in July 2023. Neither of us has fully embraced the new platform yet, but we do spend some time poking around and making some comparisons to the old UA interface.
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✩ Helpful Links: ✩
✭ LinkedIn Learning Course on GA4: https://www.linkedin.com/learning/goo...
✭ Differences Between Google Analytics 4 (GA4) and Universal Analytics (UA): • Video
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✩ Chapters: ✩
00:00 - Chit-Chatting
03:07 - Intro To Google Analytics 4
05:23 - Differences Between GA4 and UA
08:16 - GA4 Ecommerce Example Walkthrough
27:00 - Shopping Behavior In UA
31:49 - Customer Email Signup Incentives
33:12 - Web 3.0 Teaser
34:45 - More GA4 Walkthroughs
40:20 - GA4 Resources
42:33 - What Ryan's Agency Is Doing To Adopt GA4
44:33 - Ideas for Upcoming Videos
47:59 - Keyword Research Tools (For Next Time)
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✩ Connect With Ryan and Al on LinkedIn ✩
✭ Ryan: / ryan-forrest-93127710
✭ Al: / bellamy-al