How to Write Killer Google Ads That Convert? [This is Why No One Clicks]
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How do you write a good PPC ad? In this video, I’ll walk you through the best ways to write a catchy PPC ad copy and make your Google Ads more effective.
But first, did you know that businesses make an average of $2 in income for every $1 they spend in Google Ads and that people click more on text ads rather than shopping or video ads?
So, if you’re ready to get those desired clicks from your prospects, here’s how you can do it.
1️⃣ Course Navigation
0:00 | How to Write Google Ads That Convert?
1:04 | Write a Catchy Headline
1:26 | Address Searcher Intent.
1:40 | Use Robust Calls-to-Action
1:52 | Leverage Ad Extensions
2:17 | Use New Ad Formats
2:42 | A/B Test Your Ad Copies
2:59 | Match Your Ad Message to the Landing Page
3:27 | Know Your Competition
3:53 | Remember: It’s Always About Them, Not You.
2️⃣ Meet Mike Zima
Hi, I am Mike and I am also the co-founder of Zima Media, a digital marketing agency focusing on SEO, Google Ads, Linkedin Ads, Facebook Ads with over 1000 reviews.
What makes Zima Media different is that we are completely decentralized, meaning we have eliminated overhead such as office bills, allowing us to offer affordable, quality digital marketing services to our clients—thereby lowering the bar of entry for small businesses.
3️⃣ Key Insights
Your ad’s headline should grab your audience’s attention straight away. Consider addressing people’s pain points and showing the top benefits of your product or service. Also, do not forget to include a bidding keyword into your headline if you want to attract quality and relevant traffic.
A landing page has a significant effect on your click-through and conversion rates, as well as your ad’s quality score. People feel reluctant to buy from companies that trick them with their ads and empty promises. So, if you don’t want to lose trust in your potential clients' eyes and Google, then don’t lie in your ads.
4️⃣ Social Media Links
https://zimamedia.com/
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