How to Write a Blog Post for Beginners | 5 EASY Steps
In this video, we're going to break down the five steps how to create content for a blog post that resonates with your audience and fulfills readers' intent. By following these steps, you'll make sure that you're creating content that is truly evergreen and stands out from your competition.
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0:00 - Introduction to How to Write a Blog Post for Beginners
0:27 - Step #1: Get a pulse on things or do your own research
Here, it's all about figuring out what's already been written about the topic that we are potentially interested in writing about.
For example, a course creator that is selling their course to coffee shop owners and baristas that want to improve their sales and overall copy businesses.
One of the ideas that came up with the idea of teaching food pairings to baristas. If we were thinking about writing a blog post on this, go into Google and search for something along the lines of how to learn food pairings with coffee fast.
We would then open up three or four of the top ranking pages for this longtail keyword. Check how they really do well with listicles and categorical articles so you know if you would focus on these two formats.
Another thing that would be helpful is figuring out how many words are in each of these articles.
2:09 - Step #2: Brainstorm what else there is to cover
Now that we have a better understanding of what's already been written on this topic, we can think about potential gaps in the existing content.
Whatever the longtail keyword you're looking for is, there are always opportunities for you to fill in content gaps. It doesn't matter what niche there is. There's always a unique perspective and there's always some sort of additional value that you can be adding to content if you are going to be creating something new.
4:03 - Step #3: Outline your post
As you outline your different headers, ask yourself, is this header something that would make me want to read through what's in the section? Or would I want to either skip this header or even worse stop reading this article?
If you find yourself with an uninteresting header, try to rework it from some other angle so that the reader is more likely to continue reading.
6:22 - Step #4: Write your post
As you start writing, I recommend that you use an online editor like a Grammarly or Hemingway app. These two are great programs that will just give you a better understanding of how readable your content is.
The biggest thing to keep in mind as you create web content is you want to make sure that it's super readable not only on a desktop, but also on a mobile device.
That means really short paragraphs and a lot of line breaks just to make it really easy to follow along with everything that you're outlining in your article.
8:27 - Step #5: Share your post with the world
You need to find ways to get eyeballs on the content you just created. To do this, you might want to use things like your existing customer email list or your newsletter list, just to blast this message out to some people and get some initial feedback.
You might also find it helpful to check out some sub-communities like Reddit or Facebook groups in which you can find people that are in the target audience that you wrote the piece for.
The key thing here is to really think about all the different people that might benefit from reading this post and share it with other people in their network that would also benefit from it.
10:27 - Two Big Takeaways to Remember:
1. Content gaps exist everywhere. It doesn't matter what topic you're writing about.
2. Research and planning makes up the bulk of the blog writing process.
✍️ COMMENT BELOW:
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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.