B2B LinkedIn Footprint
How to begin or deepen business relationships in real life using online spaces?
In real life, when you’re a sales representative, or account executive for a big B2B diamond, jewelry or gemstone manufacturer, you get to know your retail or brand buyers over time.
You learn, during meetings, and tradeshows, over dinners, about their lives, what they enjoy, their families, etc.
On line, you can do the same. If you are both on Instagram, send or share posts you know they’d be interested in.
On LinkedIn, check in on their profile during your daily LinkedIn marketing time (yes, that’s a real and SUPER effective behavior to cultivate).
Scroll to ACTIVITY, click SEE ALL. See not only what they post, but what they comment on and what they say.
Get to know them a little better by paying attention to what they share already.
You’ll be creating commonalities you can discuss, which also deepens relationships.
Brands you’d like to work with? Look them up and look at the employee list to see the people in positions you ultimately want to serve and do the same.
Until you are familiar enough to invite them to connect.
Relationship building takes time. Dedicated focused goal-oriented time.