Digital Social Marketing Strategy
Take an hour a day to market your business and you won’t have to lose an hour of sleep on where you next buyer is coming from.
Here’s your challenge: Follow finite, easily executable steps of a B2B no-cost marketing tactic for 1 month.
List your # of followers, profile views per week, and DMs per week before you begin.
Then compare: before and after!
This challenge is for diamond, gemstone & jewelry businesses with no marketing department. (And you would be surprised that this runs the gamut from sole operators, to multi-billion-dollar businesses!).
This is a great task to prove to yourself the power of even no-cost (except your time) digital marketing on a single channel.
Think about the buyers, decision makers, who you want to be your clients.
Post something of problem-solving value to them 2x per day. Then build up to 3x per day.
Just do it.
Then show up to answer any comments and invite them to connect if they are a good potential client or resource.
Watch the KPI (Key Performance Indicators), first followers, then profile views, DMs, and leads will grow.
There are many other behaviors that amp up the results, but this alone should prove that you’re missing a HUGE opportunity if you are not B2B marketing.