The power of website personalization - Inside Marketing Design at RightMessage - S03E11
Brennan Dunn, Co-Founder at RightMessage, talks about designing at a company of two, and how website personalization can directly impact success and conversion rates.
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates.
Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment.
LINKS
Check out RightMessage https://rightmessage.com
Brennan on LinkedIn / brennandunn
OptinMonster https://optinmonster.com
ConvertKit https://convertkit.com
VS Code https://code.visualstudio.com
Figma https://www.figma.com
TailwindCSS https://tailwindcss.com
Coolors.co https://coolors.co
Transistor https://transistor.fm
Laura Roeder https://lauraroeder.com
Typeform https://www.typeform.com
Pat Flynn https://patflynn.com
Drift https://www.drift.com
Get more episodes at https://insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:01 - How design works at RightMessage
07:17 - How Brennan describes the RightMessage brand
14:28 - The strategy behind the new website design
15:23 - Tools Brennan uses in the design process
17:18 - How Brennan came up with the narrative flow for the new website
19:02 - The most challenging parts of the new design
22:47 - How long Brennan spends on a design project
24:03 - How Brennan uses metrics
34:26 - Are there situations where the effort to personalize doesn’t pay off?
40:32 - The biggest challenges Brennan is facing
43:01 - Brennan’s proudest design win
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
https://insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: https://charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: https://charlimarie.com
YouTube: / charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: / charliprangley
Instagram: / charliprangley