Designing for a market with slower internet speeds - Inside Marketing Design at Paystack - S03E06
Learn how Tomi Odusanya, Design Lead at Paystack, tackles the issues of speed and performance when designing marketing websites, and how Paystack fosters a collaborative design culture.
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In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster that.
Paystack is a payment platform for businesses in Africa. They were the first Nigerian company to be accepted into Y Combinator back in 2015, and they are now a remote-friendly team of about 250 people with offices in Nigeria, Ghana, and South Africa.
LINKS
Check out Paystack https://paystack.com
Paystack Music https://paystack.com/music
Tomi on Twitter / odusanyatom
Tomi on LinkedIn / tomi-odusanya
Get more episodes at https://insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:12 - Tomi’s role on the Growth Design Team at Paystack
04:23 - Where the Growth Design Team fits into Paystack’s wider design team
05:43 - How Tomi describes the Paystack brand
08:34 - What the design culture at Paystack is like
10:59 - How feedback and collaboration work at Paystack
15:20 - The Paystack music project
21:12 - How success is measured at Paystack
24:53 - Performance and site speed
28:40 - How to iterate when a website’s performance isn’t good enough
32:55 - Tomi’s advice for designers wanting to improve speed and performance
36:02 - How Tomi’s team thinks about conversion rates
40:59 - Paystack’s design system
42:39 - The career path for a marketing designer
43:57 - What Tomi is most proud of
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ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
https://insidemarketingdesign.com
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ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: https://charlimarie.com/newsletter
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Charli's Links:
Website: https://charlimarie.com
YouTube: / charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: / charliprangley
Instagram: / charliprangley