Breaking free from production work - Inside Marketing Design at Funding Circle - S03E08
Learn how Monika Pawlik, Lead Marketing Designer at Funding Circle, talks about collaborating through Covid, print vs digital design, and how she and her team led Funding Circle's most successful campaign.
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In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.
Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses.
LINKS
Check out Funding Circle: https://www.fundingcircle.com
Monika on LinkedIn: / monika-pawlik
Marketing Design Dispatch: https://charlimarie.com/newsletter
Inside Marketing Design at Monday.com: https://insidemarketingdesign.com/at/...
Get more episodes at https://insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:14 - Monika’s role as Lead Marketing Designer
04:35 - Where the design team sits in the larger org structure
06:24 - How designers collaborate at Funding Circle
09:22 - How Monika describes the Funding Circle brand
13:01 - How Funding Circle produces TV commercials
17:56 - Working with external agencies
20:46 - The neon campaign
25:43 - The impact of Funding Circle’s most successful campaign
28:57 - How much of Monika’s work is print vs digital
30:02 - The differences between print and digital design
33:03 - How Funding Circle measures the success of print campaigns
35:28 - Monika’s biggest challenges
37:39 - What’s next for Monika
38:23 - Monika’s proudest design moment
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ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
https://insidemarketingdesign.com
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ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: https://charlimarie.com/newsletter
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Charli's Links:
Website: https://charlimarie.com
YouTube: / charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: / charliprangley
Instagram: / charliprangley