Why design documentation is worth your time - Inside Marketing Design at Chargebee - S03E10
Shakthi Hari, Design Manager at Chargebee, talks about the importance of systems and processes at Chargebee, and how they are able to accomplish so much with a relatively small team. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
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In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team.
Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.
LINKS
Check out Chargebee https://www.chargebee.com
Shakthi on LinkedIn / shakthi-hari-n-v-18038198
The Design Convo Podcast https://anchor.fm/thedesignconvopodcast
Shakthi's YouTube channel / shakthiharidesign
Shakthi's website https://www.shakthihari.com
Get more episodes at https://insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:04 - How Chargebee’s marketing design team is structured, and where it fits within the organization
03:21 - Shakthi’s role as Design Manager
06:518 - How internal collaboration works at Chargebee
08:30 - How Chargebee uses design systems
10:35 - Taking on large projects
16:54 - “Problem-aware” web pages vs “solution-aware” pages
24:43 - How and why Chargebee lets the marketing team “design” web pages
27:53 - The importance of documentation and why it’s an integral part of the process
36:10 - How Shakthi’s team works with marketing goals
40:35 - The role of metrics in the design process
43:34 - How Shakthi decides what projects to revisit and iterate on
51:21 - Chargebee’s design process from concept to launch
52:24 - Shakthi’s biggest challenges
54:51 - Shakthi’s personal and career goals
56:09 - Shakthi’s proudest moment
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ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
https://insidemarketingdesign.com
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ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: https://charlimarie.com/newsletter
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Charli's Links:
Website: https://charlimarie.com
YouTube: / charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: / charliprangley
Instagram: / charliprangley