Designing Smart Participant Incentives - The Qualitative Research Toolbox
Participant incentives are often an afterthought when researchers design qualitative research projects. Ensuring that those who participate feel valued and respected is a key component in maintaining a quality respondent system in place.
Incentives should be Smart, Fair and Fun. What, how and when respondents are paid should be an important element in research design.
We work extremely hard to make certain that respondents are paid as quickly as possible. It's not fair to make people wait.
We're interested in hearing about best practices when it comes to this.
Our goal is in being at the forefront of market research.
http://www.thepalmerstongroup.com
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