Optimizing Mobile Ethnography - The Qualitative Research Toolbox
Mobile Ethnography offers outstanding opportunities for consumer research. These tools are only limited by the techniques that are applied to them.
Consumer comfort with using mobile for research is extremely high. And it allows researchers to use creativity to explore different dimensions of consumer behaviour. It's more than just "show me this" or having consumers talk to a static frame. There are endless possibilities.
We work with a variety of platforms and providers.
Our goal is to maximize each client engagement.
It's not just about how you ask someone for response.
There's so much more.
We've conducted mobile ethnography projects for a variety of clients in locations around the world. Happy to discuss whatever needs your business may have.
http://www.thepalmerstongroup.com